PFM Staff

Portland Farmers Market is managed and operated by our dedicated, year-round staff. Full-time staff are assisted with market-day operations by a seasonal crew and wonderful volunteers.

Amber Holland

Operations Director

Amber was born and raised in the Willamette Valley and loves what this part of the world has to offer for food and play. As operations director she oversees our six markets. Amber began working with Portland Farmers Market in 2007 while attending graduate school at Portland State University, earning a Masters in Public Administration in 2009.  In addition to her passion for well curated markets and rain gear, she is particularly proud of PFM’s progress in reducing waste and creating inclusive community gathering spaces for Portland residents and visitors.


Lisa Hall

Market Coordinator

Lisa grew up amongst the redwoods in Humboldt County, California. She relocated to Santa Cruz where she earned her degree in ecology and evolution. Lisa became immensely involved with her campus environmental organizations, being a sustainability events coordinator, working for their seed library, and teaching a class on sustainable agriculture. She fell in love with learning about local food systems and food access in the community. Interning at the Santa Cruz farmers market, Lisa worked on educational programs targeting children and nutrition. After graduating, she moved back up to the Pacific Northwest to continue her work with local agriculture. When she isn’t at a market, you’ll find Lisa working on her garden plot in Berryville community garden, eating chocolate, or dancing at funk night.

Heather Morrill

Community Engagement Manager

Heather joined Portland Farmers Market in 2017 to contribute to the community in a new way. She brings with her 10 years’ experience working alongside undeserved populations to bring stability, opportunity and inspiration to Portlanders. With a background in education and social services, Heather is proud to serve PFM’s mission to ensure that everyone has access to farm-fresh food. When not at market, Heather enjoys swimming, righteous sauna sessions and growing a single tomato plant each year, entirely for BLTs.

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Trudy Toliver

Executive Director

Trudy is a life-long Oregonian, environmentalist and leader. She believes that eating healthy food changes people lives. Her professional career has been all about sustainability. She built her management skills in public transit and with environmental groups. At TriMet, Portland’s transit district, she held several positions over 16 years in areas such as transit planning, community relations, and marketing. Her favorite “claim to fame” is having been TriMet’s liaison with the community to assure that bikes were welcome on buses and trains. Her final years there were spent on the leadership team as Executive Director of Human Resources. In 1999 Trudy shifted her career to environmental non-profits starting as Development Director at Friends of Virgin Islands National Park on St. John. After returning to Portland in 2002, she joined EarthShare Oregon as Executive Director, where she led a federation of 70 conservation groups for the purpose of fundraising in 100 Oregon public agencies and businesses. Her Bachelor’s degree is in Geography from Portland State University. She got her Master’s in Business with focus on organization development from Marylhurst University. Trudy teaches yoga and is a certified nutrition therapy practitioner.

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Kelly Merrick

Communications Manager

Kelly is a native of the Pacific Northwest and a self-proclaimed locavore and proponent of a sustainable lifestyle. She started volunteering for PFM in 2012 and has spent many hours in the Information Booth at the PSU Market, assisting with customer counts, special events and writing for PFM’s blog. She holds a Bachelor of Arts degree in Mass Communication from Linfield College and is excited to use her industry and volunteering experience to connect with PFM vendors, sponsors and the community. Kelly is a Master Recycler and enjoys any conversation that lets her talk to others about her love for the repurpose, reduce, reuse lifestyle. She lives in SW Portland with her husband Josh and when she is not at work or spending time with friends and family, she can almost always be found hanging out in the peace and quiet of her backyard.

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Alodie Spires

Accounting Manager

Alodie grew up in North County San Diego and later moved to San Francisco for cooler weather and vibrant city life. After seven years she wanted a more “livable city” and Portland, on a cool, grey and misty spring day seemed like just the place. And while she still loves those cool, grey days she has a new appreciation for the sun. Alodie has been involved in accounting work for over 20 years, satisfying the organized and meticulous side of her personality. She became PFM’s bookkeeper in 2008, and has many avocations including: singing, dancing, making art, and cooking. She also studied culinary arts at Western Culinary Institute in 2006. Alodie developed a love for locally grown produce while assisting her mother with an organic garden and several fruit trees. Some of her favorite farmer’s market finds are Yak bones for a wonderful bone broth, any sheep’s cheese and cherries.