Umi Organic brings a taste of the Olympics to King Farmers Market for the whole family to enjoy. Noodle Luge–or Nagashi Somen–is a popular summer pastime in Japan, especially with kids. With a small bowl in one hand and chopsticks in the other, participants line up along a bamboo flume and try to catch Umi Organic fresh ramen noodles as they flow past. It’s a challenge with a delicious reward! Shoppers can then take the noodles they catch to a salad bar, hosted by the market, to add Umi Organic sauce and an assortment of fresh, local veggies from market vendors.