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PFM Board of Directors
Traci Manning is the Director of the City of Portland's Housing Bureau, meeting the housing needs of low income and homeless Portlanders. Previously, she was the Chief Operating Officer for Central City Concern, a private, nonprofit organization providing pathways to self-sufficiency for very low income and homeless people. Traci was born and raised in Portland, and got her BA from the University of Oregon in Planning, Public Policy and Management. She most recently graduated from NeighborWorks Achieving Excellence program offered in association with Harvard University’s John F. Kennedy School of Government. Traci became associated with Portland Farmers Market as more than a shopper when she helped found Fresh Exchange, a program providing matching funds to boost the spending power of PFM’s customers spending food stamps at several Portland Farmers Markets. She is now a Board member of Farmers Market Fund, PFM's companion nonprofit administering the program and growing access to fresh healthy local food for people with lower incomes. The rest of the time, she’s an avid hiker and runner and a lackadaisical gardener.
Rhonda Bishop co-founded a local accounting firm after holding a senior management audit position with a national accounting firm. Rhonda’s background includes experience in audit and business consulting services to nonprofit, private and public companies in a variety of industries. Rhonda received her Bachelor of Arts in Business Administration (Accounting Concentration) from Washington State University. She is a licensed CPA in Oregon and Washington. Rhonda grew up in an agricultural community and as Treasurer of the PFM board, she facilitates PFM’s Financial Committee meetings and works closely with PFM’s bookkeeper to ensure accurate financial reporting.
Eve Callahan is the senior vice president of corporate communications for Umpqua Bank where she oversees all internal and external communications, including Umpqua’s public and investor relations and community responsibility programs. Callahan has more than 12 years of marketing and public relations experience. Most recently she was senior vice president at Lane PR and previously developed sponsorship strategies, grants and proposals for the Portland Opera. Callahan graduated from Columbia University with a Bachelor of Arts in English and is a classically-trained Julliard violinist. She is involved with a number of nonprofit organizations, including OMSI, Friends of Chamber Music, Slow Food, and I Have A Dream Foundation.
Brian serves as a senior policy advisor for Multnomah County's elected executive. He has nearly 20 years of experience working with public agencies, nonprofits, triple-bottom line enterprises and community-based organizations. He has worked as an executive, manager, director and as a volunteer on local, statewide, regional and national issues, programs and initiatives.
Most recently, he served as director of partnerships at Clean Energy Works, an Oregon-based energy efficiency organization. He managed foundation relations and corporate communication, and developed a business support program for its contractors and workers. Prior to his position at Clean Energy Works, he worked for more than 10 years at Metropolitan Group, where he led the agency’s national business development efforts. During his tenure, the agency positioned itself as one of the leading social change communication and resource development agencies in the country.
When not working, Brian is happiest spending time with his son and wife Katherine, whom he met in college. He enjoys playing basketball and working out, riding his bike (his only means of wheeled transportation), eating and being a spectator of most any sport. He serves on the board of directors for the Portland Farmer’s Market, on Oregon Community Foundation's Metro Leadership Council and on the advisory board of Focus the Nation; he is also trustee for Sightline Institute.
Along with his wife and son, Brian is an avid farmers’ market shopper who spends time each week enjoying the shopping and entertainment PFM markets offer. He’s a regular at the downtown market at Portland State University; and at the Buckman market in his neighborhood. Brian’s wife, Katherine Deumling is a cooking instructor, recipe developer, chef, board member of Slow Food USA and regular collaborator with PFM on various projects.
Andy Fisher is co-founder and was executive director of the Community Food Security Coalition for 17 years. CFSC spearheaded the development of a national food and farming movement centered on connecting farmers and consumers and improving access to healthy foods in low-income communities. Andy is a leading expert in the field of food security and has co-authored numerous articles and studies on the topic. He has been a Food and Society Policy Fellow with Kellogg Foundation, and holds graduate degrees from UCLA in Environmental Policy and Latin American Studies.
Vicki Hertel owns and operates Sun Gold Farm, in the town of Verboort, north of Forest Grove, with her husband, Charlie, and children Chris and Stephanie. The Hertel’s family farm consists of 120 acres of fresh fruits, vegetables, and 18,000 square feet of greenhouses. They rotate the fields with alfalfa and timothy for hay and sell 100% of their farm's production directly to the consumer (including the hay). In addition to selling their crops at the King, PSU, Hollywood, Tanasbourne, Hillsdale, and Beaverton farmer’s markets, they maintain a thriving 600 member CSA. Vicki previously served on the Hillsboro Farmers' Market board for five years, and helped to develop the successful Tuesday Marketplace in downtown Hillsboro. She and Charlie have recently welcomed another granddaughter to their family—their third, all of whom they are certain will be future farmers!
Kevin Marold is an Audit Manager with a national accounting firm. Kevin earned his Bachelor of Arts degree in Accounting at Michigan State University. Since moving to Portland in 2009, Kevin has enjoyed the beauty and bounty of Oregon and the Portland Farmers Market. He supports greater access to fresh, local fruits and vegetables within urban areas. Kevin is a licensed CPA in Oregon and Michigan, and he is a member of the AICPA. Kevin serves on the Finance Committee for Portland Farmers Market.
Originally from a small town on the north coast of California, Ginny Sorensen has called Portland home since 2003. She studied French at Willamette University and found a true love for food during two years abroad in France. Upon her return, she worked her way into a job as a pastry cook before turning to the non-profit world. Since 2005 she’s worked for Oregon Food Bank, where she is currently the Education Programs Manager, overseeing both the nutrition education and learning gardens programs in the Portland Metro area, and promoting expansion of education programming statewide. When she’s not at the office, you might find her working on a home improvement project or enjoying the mountains of Oregon and Washington. She also enjoys fiddling around with underappreciated vegetables and hitting up local bakeries for yummy treats.
Karie Trujillo has been in professional services marketing for sixteen years. She has been a legal marketer for the past seven years and prior to that worked for accounting firms Arthur Andersen and KPMG. As Marketing and Client Relations Director at Markowitz, Herbold, Glade and Mehlhaf, Karie manages the firm’s public relations, advertising, website, social media and business development functions. Before joining MHGM, Karie was a business development manager at Davis Wright Tremaine, a national full-service law firm. She currently serves as a board member for Portland Farmers Market and the Northwest Chapter of the Legal Marketing Association. Karie received her B.A. in Journalism from the University of Oregon.
Portland Farmers Market includes six markets serving your community; select a market for more information:
2014: Saturdays, March 15 through December 20
8:30 a.m. – 2:00 p.m. (Mar. through Oct.)
9:00 a.m. – 2:00 p.m. (Nov. & Dec.)
SW Park Ave & SW Montgomery St
Portland, OR 97201
Portland Farmers Market is a perfect example of the strengths of our region's diverse community, and I'm so grateful for the opportunity to help it grow.”