The PFM Vision: Why We're Here!

Our Vision

PFM is a catalyst for the nation’s most prosperous, healthy and sustainable food system.

• Food producers thrive and expand
• All residents have access to farm fresh food
• Farmers markets build, nourish and inspire community

Our Mission

PFM operates world class farmers markets that contribute to the success of local food growers and producers, and create vibrant community gatherings.

Download our current Strategic Plan

Our Values

Nourishment: food is the heart and soul of our lives.  Access to fresh nutritious food is a foundation for health and human dignity.
Sustainability: our markets and operations model social, economic and ecological sustainability.
Relationships: positive personal connections and cooperation underlie our contributions to the community.
Excellence: by combining innovation and industriousness we achieve our best while making farmers markets fun, functional and beautiful.
Organizational Integrity: we maintain financial strength and professional fulfillment in a lively team environment.
Authenticity & Transparency: we are accountable to our shoppers by requiring our vendors to produce and source what they sell with integrity.