Ten years ago, Dave’s Killer Bread set up their booth for the first time at our Saturday market on Portland State University’s campus, anxious to see how their Blues Bread would sell. Little did they know, they wouldn’t need to worry about that – the bread was an immediate hit. Word spread quickly among shoppers and soon they were selling out long before the closing bell.
DKB has grown leaps and bounds from those first market appearances. The fact that DKB makes the best-selling sliced organic bread in the country is a source of great pride for all of us who shop and support local markets. It is because of this recognition that we would like to take a moment and celebrate their success.
Week in week out, farmers markets provide a chance for new and small businesses to interact directly with shoppers. A grower, rancher or baker like DKB can get immediate feedback on their products at a farmers market – equal parts marketing research and focus groups for small, food-centric businesses.
I love talking about DKB’s success whenever I get a chance. Not only because their growth has added 300 jobs in Oregon but also for our special relationship as they have evolved from market vendor to market sponsor and, most recently, for their laudable work as they invest in our community through the Dave’s Killer Bread Foundation Second Chances Program. We encourage you to learn more about their work to expand employment opportunities to people with criminal backgrounds at their Second Chance Summit.
They’ve done a lot of great things for our community, so please come help us celebrate their accomplishments at our Portland State Market on August 8 from 8:30 am to 2 pm. There will be music, family activities, a deluxe PB&J bar, plus a literal truckload of bread. You don’t want to miss this celebration!
It’s my honor to say congratulations on your dedication, hard work and growth. It’s been a great decade-long partnership and I raise a loaf in honor of your 10th anniversary.
–Trudy Toliver, Executive Director