23 June 2011

All in the Name

Purely Delicious

By Laura Harrison

It seems that no matter how many times I go to the farmers market, I continue to be amazed by the diversity of vendors. The local company Pure Simple Juice, a new addition to the Northwest Market, is no exception as they offer a product different from anything I’ve seen this season. After visiting with the owners of the company last week, and trying their creations, I was pleasantly surprised by just how good a natural, nutrient-dense juice could taste. The experience has definitely motivated me to consider juicing myself, though I don’t know that I could replicate their perfectly concocted and delicious flavor combinations.

It was not only the tasty drinks that make me want to try juicing though. After speaking with one of the owners, registered dietician Dulcinea Ward, I learned about the health benefits of juicing raw products. She explained to me that there are 3-4 servings of fruits and vegetables in one 16-ounce bottle of Pure Simple Juice, making the juices a great way to quickly consume lots of nutrients. After sampling the juice, I found it refreshing (and guilt reducing) to hear that something that tasted that delicious was also extremely good for me.

What I also realized about Pure Simple Juice was that the name makes for the best descriptor of the concept. The juices really are pure and simple. Dulcinea and her partner Daniel Childs utilize the best products straight from farmers, mix them in just the right quantities to create delicious flavors, and add very little else. The names of the juices are also pure and simple, since they are literally the names of the ingredients. When you pick up apple/strawberry/beet, there are no questions to be asked about what is in the juice.

Simply Adorable

Dulcinea explained to me the importance of being present at the market. As a new company, she finds it helpful to explain the concept to customers, and to talk to farmers about their products and find inspiration from seasonal produce. It’s only fitting that Pure Simple Juice is a market vendor, as the juices are a good way to showcase the best of the season. Duclinea and Daniel also mentioned that they are working on new methods of utilizing their produce scraps. I look forward to seeing what these two come up with (I heard something about fruit leathers and apple cider vinegar), because if the juices are any indication of their ideas, everything else will be equally as tasty.

Another unique aspect of Pure Simple Juice is that the company offers classes about juice cleanses as well as a service that provides everything necessary for a healthy and detoxifying cleanse. Even though I always knew the health benefits of juice cleanses, my love for solid food previously prevented me from trying one. Now with Pure Simple Juice around, it seems like it could be a much easier time.

For more information on Pure Simple Juice visit their booth at the  Northwest Market located at NW 19th Ave and NW Everett Street, Thursdays from 3pm – 7pm or visit www.puresimplejuice.com.