30 April 2013

PFM Unveils its New Market Bike, the Produce Pedaler

From Amy Hunter of Weinstein PR


Introducing the Produce Pedaler

Portland Farmers Market is rolling out the Produce Pedaler, a beautiful, old-fashioned Dutch “bakfietsen” cargo bike outfitted to stock and sell peak-of-the-season fruits, vegetables, flowers and other market goodies from its farmers and food artisans. In addition to providing another sales outlet for vendors, the Market hopes the bike will enhance its visibility in the downtown area and at public events.

“Having a mobile market bike has been a longtime dream,” said Jaret Foster, Operations Director of Portland Farmers Market. “The Produce Pedaler not only creates another sales opportunity for our vendors, it’s also the perfect way to bring together Portland’s celebrated bike culture and regional bounty in a fun and memorable way.”

The bike will set up its mini, mobile farmers market downtown on Pioneer Square at SW Broadway and Yamhill on Mondays and Wednesdays in June and July to attract and direct customers to its Monday Pioneer Courthouse Square Market and Wednesday Shemanski Park Market. The cargo bike will also pop up at events like the Kenton Street Fair on Sunday, May 19, opening day of the Northwest Market on Thursday, June 6, and at the city’s Sunday Parkways rides throughout the spring and summer.

Pedaling Peddler? Peddling Pedaler?

Pedaling Peddler? Peddling Pedaler?

Plugged-in Portlanders who see the bike around town are encouraged to take a photo of the Produce Pedaler and post it to Twitter, Facebook or Instagram with the #PDXProducePedaler tag. From May to September, Portland Farmers Market will choose a winning photo from the tagged entries at the end of every month. The winner will receive a Portland Farmers Market t-shirt and shopping bag.

Added Foster, “We hope this beautiful three-wheeled vehicle becomes a Portland icon that allows us to connect directly with a wider audience and builds awareness about our markets and vendors. Look for the Produce Pedaler around town this spring and summer!”