Mission and Strategy

Portland Farmers Market is a nonprofit organization operating seven vibrant farmers markets in Portland, OR. Our markets provide a direct connection to more than 200 vendors with deep roots in Oregon and Southwest Washington, including farms, nurseries, bakeries, meat and seafood providers, cheese makers and specialty food producers.

Our Mission

PFM operates world-class farmers markets that contribute to the success of local food growers and producers, and create vibrant community gatherings. As a trade association, success for our vendors is our primary objective. Listening and learning from vendors and shoppers produces outstanding farmers markets where vendors prosper and communities thrive.

Our Vision

PFM is a catalyst for the nation’s most prosperous, healthy and sustainable food system.

  • Food producers thrive and expand
  • All residents have access to farm fresh food
  • Farmers markets build, nourish and inspire community

Our Strategy

It all starts with a strong foundation. PFM is a sustainable organization that invests in its vendors, employees and volunteers. This strong base allows us to lead growth in the local food system. For our vendors, we are a marketing organization that attracts shoppers to marketplaces where vendors can prosper. We are committed to providing business acceleration opportunities such as expanded marketplaces, educational workshops and a diversified shopper base. Read our Strategic Plan.

Our Values


Food is the heart and soul of our lives. Access to fresh nutritious food is a foundation for health and human dignity.


Our markets and operations model social, economic and ecological sustainability.


Positive personal connections and cooperation underlie our contributions to the community. 


By combining innovation and industriousness we achieve our best while making farmers markets fun, functional and beautiful. 

Organizational Integrity

We maintain financial strength and professional fulfillment in a lively team environment. 

Authenticity & Transparency

We are accountable to our shoppers by requiring our vendors to produce and source what they sell with integrity.