Vendor Workshop Series: Customer Service in Diverse Farmers Markets

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Portland Farmers Market, in collaboration with Oregon Farmers Market Association, will host a series online workshops for market vendors this Winter. These engaging sessions aim to enhance the shopping experience for everyone at Oregon's vibrant farmers markets, and thereby increase vendor success.

Join us on Thursday, February 19, 2025, 4 - 5:30 pm PST for our second workshop: Build Trust, Grow Sales: Cross-Cultural Skills for Vendors

Register Now!

Presented by Sagdrina Brown-Jalal, this interactive workshop will equip farmers market vendors with practical communication strategies to better serve diverse shoppers, strengthen trust, increase sales and support shopper retention.

Participants will explore how language, culture, and unconscious bias shape shopper experience—and how small shifts in communication can lead to measurable vendor benefits.

Topics covered will include:

  • Cross-cultural communication in market settings
  • Non-verbal communication and shopper trust
  • Recognizing internal bias and its impact on sales

All farmers market vendors who attend the workshop live will be entered to win a $40 visa gift card!

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About the workshop presenter

Sagdrina Brown Jalal is a visionary leader and strategist with 15+ years of experience advancing equity-centered leadership, strengthening community infrastructure, and designing transformational programs across public health, agriculture, and nonprofit sectors. Recognized nationally for cultivating diverse coalitions, facilitating systems level change, and guiding organizations through adaptive leadership development, Sagdrina brings a unique blend of executive coaching, data-driven strategy, community engagement expertise, and deep experience building
sustainable, people-centered programs.
As owner and principal consultant of Atlanta Leadership Consulting and Founder of The SageD Collective, Sagdrina leads organizations through leadership development, talent management, community facilitation, and strategic planning rooted in the Beloved Community Framework.

Coming in March 2025: Working Together to Make Markets Welcoming for All