Vendor Workshop Series: Customer Service in Diverse Farmers Markets
Portland Farmers Market, in collaboration with Oregon Farmers Market Association, will host a series online workshops for market vendors this Winter. These engaging sessions aim to enhance the shopping experience for everyone at Oregon's vibrant farmers markets, and thereby increase vendor success.
Join us Monday, March 30, 3 - 4:30 pm EST for Working Together to Make Markets Welcoming for All: Your Role as a Vendor.
Presented by Sagdrina Brown-Jalal, this workshop centers vendors as culture carriers, storytellers, and relationship-builders at farmers markets. Participants will explore how sharing food traditions with care, avoiding cultural appropriation, and creating welcoming booth environments can deepen customer trust, strengthen community connections, and support long-term sales. The session emphasizes practical tools vendors can immediately use to support inclusive customer service—both personally and through their booth staff.
About the Workshop Presenter
Sagdrina Brown Jalal is a visionary leader and strategist with 15+ years of experience advancing equity-centered leadership, strengthening community infrastructure, and designing transformational programs across public health, agriculture, and nonprofit sectors. Recognized nationally for cultivating diverse coalitions, facilitating systems level change, and guiding organizations through adaptive leadership development, Sagdrina brings a unique blend of executive coaching, data-driven strategy, community engagement expertise, and deep experience building sustainable, people-centered programs.
As owner and principal consultant of Atlanta Leadership Consulting and founder of The SageD Collective, Sagdrina leads organizations through leadership development, talent management, community facilitation, and strategic planning rooted in the Beloved Community Framework.
Watch the Workshops:
- Boosting SNAP & Double Up Food Buck Sales by Enhancing Shopper Experience with Mallory Watson, Farmers Market Fund
- Build Trust, Grow Sales: Cross-Cultural Skills for Vendors with Sagdrina Jalil Brown, The SageD Collective